Chattanooga Area Chamber of Commerce raised $2.5M in 5 years

Challenge

 

• The Chattanooga Area Chamber of Commerce wanted to increase its revenues at a reasonable cost, with minimal risk of failure to the organization.

• The Chamber wanted a partner that understood the needs of Chambers of Commerce with a demonstrated track record of success.

 

Solution

• Chattanooga Area Chamber of Commerce retained Fremont Development Group to lead its fundraising activities for 5 consecutive years.

• Fremont conducted a Total Resource Campaign during each of its years working for the chamber.

• Total Resource Campaign Implementation activities included use of:

  • Total Resource Campaign™ Sourcebook

  • 123TRC™(custom campaign management software)

  • Campaign Timeline and Project Plan

  • Product & Pricing Analysis

  • Identification of budget reduction opportunities

  • Goal setting

  • Recruitment of volunteer leadership

  • Preparation of your Campaign Manual (camera-ready for printing)

  • Training and Certification program for staff and volunteers

  • Campaign newsletter support and preparation

  • Development of team incentives and rules

  • On-site campaign assessment and coaching

  • Post campaign survey and volunteer critique session

  • Post campaign report

 

Results

• Increased Year 1 revenues to $395,649 (amount raised was 133% more than previous year before Fremont’s arrival)

• Increased Year 2 revenues to $453,488

• Increased Year 3 revenues to $504,074

• Increased Year 4 revenues to $534,063

• Increased Year 5 revenues to $601,022

• Improved staff and volunteer management and administration

• Increased staff and volunteer motivation and commitment to chamber

• Introduced Total Resource Campaign concept to Chattanooga

 

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