Charlotte Chamber raised $20M in 6 years; first campaign raised $1.6M soaring to $4.2M in sixth campaign
Challenge
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The Charlotte Chamber wanted to significantly augment its operating budget, broaden its membership base and increase the investments of its major companies.
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The Chamber wanted a partner that understood how Chambers work and had a demonstrated track record of success.
Solution
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Charlotte Chamber retained Fremont Development Group to lead its fundraising activities for 6 consecutive years.
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Fremont conducted a Total Resource Campaign during 6 years for the chamber.
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Total Resource Campaign Implementation activities included use of:
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Total Resource Campaign™ Sourcebook
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123TRC™(custom campaign management software)
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Campaign Timeline and Project Plan
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Product & Pricing Analysis
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Identification of budget reduction opportunities
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Goal setting
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Recruitment of volunteer leadership
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Preparation of your Campaign Manual (camera-ready for printing)
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Training and Certification program for staff and volunteers
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Campaign newsletter support and preparation
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Development of team incentives and rules
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On-site campaign assessment and coaching
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Post campaign survey and volunteer critique session
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Post campaign report
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Results
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Established Year 1 revenues at $1,656,783
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Increased Year 2 revenues to $2,333,516
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Increased Year 3 revenues to $3,501,334
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Increased Year 4 revenues to $4,023,383
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Increased Year 5 revenues to $4,202,561
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Increased Year 6 revenues to $4,240,392
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Improved staff management and administration
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Increased volunteer motivation and commitment to chamber
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Achieved a new level of fundraising success and set the standard for fundraising for metro city chambers